Keith Masson joined Highlands and Islands Enterprise (HIE) as Head of Net Zero Transition in February 2022, after spending 10 years at The Highland Council during which time he helped to establish the Highland Adapts initiative. In his current role, Keith is developing HIE’s internal approach to decarbonisation, whilst also developing support programmes to ensure the businesses and social enterprises of the Highlands and Islands benefit from the just transition to net zero, but are also prepared for locked-in change to climate systems.

Keith is excited to have recently re-joined the Highland Adapts Board, and is looking forward to increasing business engagement with the initiative over the coming months through the Business Climate Network group.

Climate hack: Whilst it won’t directly reduce your carbon footprint, my top climate hack is to actually talk about it, as often as you can and with whoever will listen. We need to normalise conversations and discuss hopes and fears much more openly if we’re going to stimulate action and increase collective levels of climate literacy, so if you care, make sure you tell people!

View the Highlands and Islands Enterprise website here.